CPM Calculator
Calculate Cost Per Mille (CPM) for your advertising campaigns.
Cost Per Mille (CPM)
$0.00
per 1,000 impressions
Formula: CPM = (Total Cost ÷ Total Impressions) × 1,000
How to Use This CPM Calculator
This CPM (Cost Per Mille) calculator helps you determine the cost per thousand impressions for your advertising campaigns. Simply enter your total advertising cost and the total number of impressions received, and the calculator will instantly compute your CPM.
What is CPM?
CPM stands for "Cost Per Mille" (mille is Latin for thousand). It's a standard advertising metric that represents the cost of 1,000 ad impressions. CPM is widely used across digital advertising platforms including Google Ads, Facebook Ads, display networks, and traditional media.
Typical CPM Rates
- Social Media: $5 - $15 CPM
- Display Ads: $2 - $10 CPM
- Video Ads: $10 - $30 CPM
- Premium Publishers: $15 - $50+ CPM
Why CPM Matters
CPM helps advertisers compare the cost-effectiveness of different advertising channels and campaigns. A lower CPM means you're paying less to reach 1,000 people, but remember to also consider factors like audience quality, engagement rates, and conversion rates when evaluating campaign performance.